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| It pays to show off your favorite casino at TatAD.com | 20051220 |
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| Tuesday, 20 December 2005 | |
 If you've got it, there's never been a better time to flaunt it - especially if you have a favorite online casino you'd like to win over! A new internet community site called TatAD.com has literally brought advertising to life, connecting marketing companies (with money to spend) with the average Joe or Jane in the street willing to exchange flesh for cash.If you're thinking that no one in their right mind would sell their body to the highest bidder, think again. It's been done before with great success. No-rules casino GoldenPalace.com is famous for their extreme marketing initiatives, ranging from hijacking firstnames on birth certificates to permanent Golden Palace logo tattoos. TatAD has taken this wacky money-making mayhem to the next level though, creating a permanent meeting place for those crazy enough to sell their skin - and those desperate enough to buy it!  If this all seems like an extreme way to earn a bit of extra cash on the side, get out your calculator and start checking debts off your list. Because, depending on your weight, height, age, sex and location, you could be earning up to $100,000 as one of TatAD.com's new human billboards. And if your epidermis means less to you than your bank balance, you're in good company.  Everyone's being drawn into this daring craze. TatAD's real-life promoters come from every walk of life - from the guy next door to household-name celebs, including professional boxers and athletes. While some of the less adventurous members only volunteer for wearing the brands on corporate merchandise or tempory tattoos, most of those registered at TatAD.com go all the way, with properly etched and inked permanent tattoos. Ouch!This is sure to spread like wildfire. And TatAD is so confident that earlobes and shoulders will soon replace conventional TV and print advertising that they're offering free trials to interested advertisers to prove just how loyal their tattoo-wearing membership base can be. But loyal to what? Do the tat wearers care about the brands they display or does money talk loudest? A bit of both it seems, because new promoters indicate the categories of advertising they'd be willing to wear, along with the price-tag on their body-for-sale - from as little as $100 all the way up to $100k. No such thing as 'priceless' for this crowd. With 4,500 members all signed up and ready to show themselves off, companies have complete control over their preferred 'ad units'. Selling motorbikes? Choose a husky 45-year old from Idaho with a serious goatee, lambchops for sideburns and a shaved head polished and ready for your company's logo. No need to be too picky though. Because if you've got ANYTHING to sell, two blonde 20-something hotties in tank tops, ripped jeans and tattoos on their navels is guaranteed to do the trick for any brand, any day of the week.  To date, TatAD promoters have signed 30 day contracts for temporary tattoos and 2 year contracts for permanent designs. Not sure what happens after 2 years if they don't like the full-body Nike swish though? Special events call for corporate merchandise and an extra push for the paying advertiser - but the 2 year crowd are getting their money's worth for sure, with men choosing tattoos on their forearms, shoulders and hands; and women preferring lower backs and chests. With TatAD promoters falling into the 18-35 (60% male and 40% female) bracket, advertisers are hitting their target market with the right message through people who look and speak like the people seeing the tattooed ads. This instant 'ad at first sight' connection is worth big money - not just for TatAD and not just for the promoters.Advertisers - especially online casinos needing to find alternative channels to punt their brands - have quickly realised the value of using affordable on-the-ground methods of getting noticed. For a relatively small up-front cost, the return on investment rolls in over the long-term. In TatAD.com's case, the tattooed ad could present the longest lifetime value any advertisement could possibly bring to a brand. Some of the big names you'll have seen - or start to see - on someone near you include Suzuki, Golden Palace Online Casino, CupOfMoney.com and Thomas Lynch Fashions. But with TatAD franchises opening up all over the USA, wearable advertising will be strolling through your city sooner than you think. Advertisers, get out your checkbooks. Human billboard promoters, sign up at TatAD.com today and start spending a little more time in the gym. Never before has so little of your body meant so much to so many! |
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